Súperbomba Triple Repair Peptide Mask
A superpower solution for damaged hair. This thick and creamy patent-pending peptide mask gives every hair texture and type the feeling of repair and rejuvenation it craves.
“A big part of my identity has always been my hair. I’m an artist, a performer, a daughter, a mother, and through it all I’ve had these curls that, believe me, have been through a lot.”
— Shakira
A singer-songwriter. A global icon. A cultural force. A multi-hyphenate recognized around the world as one of the most influential Latina artists of her generation. Having long struggled to nurture her own demanding waves and curls, she realized that her same frustrations—and desires for more—were shared by millions.
So she demanded more. Más. Knowing women with hair just like hers—and so many others with strands all their own—Shakira partnered with the world’s top scientific experts to develop something truly novel and astoundingly effective.
“I've watched friends, family, and many other women who like me, spent years trying every new product available to find the right one. I have always felt like there are a lot of products out there, but nothing to meet the challenges that come with complex hair and multiple textures.”
— Shakira
As a trusted voice in the Latin community [and beyond] and the embodiment of the isima ethos, Shakira is the heartbeat of our brand, shaping creative direction, dimensionalizing product development and, as Founder + Chief Community Officer, shaping initiatives that further her decades-long work to uplift youth and empower women across global communities.
Paving the way for the next generation, Shakira leads isima’s social impact efforts in education, empowerment, and equity development, encouraging people everywhere to tell their stories, be their most authentic selves and unite through the pursuit of more.
“I’m so proud of what we are finally able to share with the introduction of isima, which was born out of my own experiences and nurtured for years with the industry’s leading scientific minds. This is about creating something better. And empowering you to Expect More.”
— Shakira
Shakira's Backstage Essentials
This is a carousel with scrollable slides. Use tab button to navigate through slides
Curls Don't Lie Curl Perfector
Give every wave, curl, and coil more of the hydration they crave with this weightless, light-hold styling cream, formulated for the unique needs of curly strands.
Delicia Reparative Hair Oil
Our weightless wonder shields and smooths like nothing else. This lightweight finishing oil helps repair and nourish hair of every texture and type, to smooth, boost shine, and combat against future heat damage.