We create formulations that honor our Latin roots and embrace science-led innovation. Sourcing some of the world’s most naturally powerful ingredients from Latin American origins, we combine these naturally-derived botanicals with our cutting-edge, signature technologies to create modern haircare solutions for the most demanding of hair. 

Latin America is one of the most biodiverse regions on Earth, home to thousands of unique plants with powerful bioactive properties. For generations, communities across the region have tapped into this natural richness to care for their hair—developing time-tested rituals with local fruits, oils, leaves and roots that protect, strengthen and beautify their hair in challenging climates.  
 
We’ve elevated the power of traditional Latin American ingredients by selecting some of the most effective, scientifically validated actives the region has to offer. By honoring this rich biodiversity and combining it with advanced technologies like Nonapeptide-3, GluconaBond™ and FiberSeal™, we create high-performance formulas that blend heritage, innovation and sustainability at their core. 
 

These transformative botanicals include: 

• Oils + Butters such as cupuaçu butter, passion fruit oil and rosehip oil, used to deeply condition, tame frizz and restore shine to dry, textured or curly hair 
 

• Aloe Vera, native to parts of Latin America, cherished for its soothing, hydrating properties on the scalp and its support for healthy hair growth 
 

• Linseed Extract, long used to create a natural gel rich in mucilage, ideal for defining curls and enhancing texture 


• 
Maca Root Extract, traditionally used in Peru for its energizing and medicinal benefits and now highly valued for its ability to help stimulate, revitalize the scalp and promote hair growth 
 

• Sugar Cane from Brazil that is enhanced by modern biotech to create Biofermented Hemisqualane which helps deliver deep nourishment, frizz control and thermal protection 


Their benefits, now supported by advanced formulation technologies, make these ingredients a valuable foundation for high-performance, inclusive hair care. By combining these heritage-rich ingredients with cutting-edge formulations, we’re proud to offer hair care that’s not only deeply effective, but also rooted in culture and sustainability.

It’s more than just clean beauty—it’s performance you can see and feel, powered by Latin nature and modern science.