isima | Clinically Proven Haircare for Curls by Shakira

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Coming 17 September

Curls,
Stand By

Your best curl days are back.

Be the first to know

An orange bottle of Isima No Drama Priming Detangler and Curl Refresher with white text and a matching cap sits against a light gray background. It easily detangles hair, refreshes curls, and provides heat protection.

A woman with long, curly hair wears an orange sleeveless top and yellow pants, sitting on the floor against a plain white background, looking confidently at the camera.

New

No Drama

Priming Detangler and Curl Refresher

A red round container labeled Súperbomba Triple Repair Peptide Mask by Isima, featuring product details and ingredients on the front, against a plain white background.

A woman with wet, wavy hair holds a red container labeled Súperbomba Hair Treatment Mask by isima close to her face. The background is white and her skin glows naturally.

Triple Repair Peptide Mask

Three women pose together against a white background. One wears a red top and jeans, another wears a pink outfit, and the third wears a purple crop top and skirt. They have curly hair and confident expressions.

Súperisima Discovery Kit

Our Favorite Chiquísimas™

Four colorful isima hair care products from Shakira's Wash Day Ritual—green, pink, and yellow bottles alongside a red tub—are arranged on a white background. Each container features a pump or lid and the product name printed on the front. Specially formulated for waves and curls, they nourish and care for textured hair.

Shakira's Wash Day Ritual

Everything for Wash Day ($134 Value)

A green bottle of Isima Riquisima Hydrating Shampoo with a pump dispenser. The label mentions biomimetic ceramide and Mexican aloe extract, with a capacity of 300 mL.

A smiling woman with wet hair holds a green shampoo bottle labeled “isalma” on her shoulder. She wears a sleeveless, light blue top and has mint green eyeshadow.

Hydrating Shampoo

Four colorful Isima hair care product bottles are arranged diagonally on a white background; red, green, pink, and orange bottles with minimalist labels and rounded shapes.

Online exclusive set

Shakira's Wash
Day Ritual

A science-backed, four-step system for waves and curls — powered by clinically tested formulas and shaped by Shakira.

Three women pose confidently in colorful outfits: one wears a red top, another wears a pink top with matching pants, and the third wears a strapless purple top with a matching skirt. All have voluminous, curly hair.

Join the Inner Circle

Join the isima Inner Circle and get early access to new launches, special experiences, and more.

A red circular badge reads Best of Beauty Award Winner around the edge, with allure The Beauty Expert 2025 in white text at the center.

A pink circular badge reads Award Winner 2026 NEWBEAUTY The Beauty Authority with a small bookmark icon below NEWBEAUTY.

isima was born out of my own personal experience of growing up and never being able to predict good or bad hair days. Isima is made for the girl that demands more from her hair. Backed by real science, the best formulas and clean ingredients. Made to perform.

- Shakira

See Shakira's Edit

A woman with long, wavy, light brown hair poses with one arm raised behind her head, looking directly at the camera. She has pink lipstick and a neutral expression against a plain white background.