As a trusted voice in the Latin community [and beyond] and the embodiment of the isima ethos, Shakira is the heartbeat of our brand, shaping creative direction, dimensionalizing product development and, as Founder + Chief Community Officer, shaping initiatives that further her decades-long work to uplift youth and empower women across global communities. Paving the way for the next generation, Shakira leads isima’s social impact efforts in education, empowerment, and equity development, encouraging people everywhere to tell their stories, be their most authentic selves and unite through the pursuit of more. 

isima x Poderistas: As part of our commitment to cultural empowerment and equity, isima has partnered with Poderistas, a leading platform uplifting Latinas through storytelling, civic engagement, and community building.

Together, we’re supporting programs that amplify Latin voices, celebrate identity, and inspire the next generation to lead with pride and purpose. This partnership reflects our shared mission: to make care–for ourselves and our communities–more visible, more powerful, and more accessible.