isima embraces the complexity of the modern consumer’s hair needs, empowering every person to expect more.

The Latin community embodies the full spectrum of hair diversity—and with it, the greater unmet needs that mainstream hair care has overlooked. Rather than accept these limitations, they've found ways to create their own solutions, turning necessity into innovation. isima honors this legacy of resourcefulness by elevating it through cutting-edge science and clinically proven formulas that don't just embrace complexity, but celebrate it. At isima, we empower you to expect more. You deserve it.

At isima, the Latin community represents the full spectrum of global hair diversity—shaping how we understand hair not as simple "types," but as a dynamic interplay of identity, biology, and culture. We harness powerful Latin American ingredients and pair them with cutting-edge science to create formulations that honor tradition while pushing conventional boundaries. By designing for this complexity, we've created our new standard: to understand and meet the greater needs of those whose hair demands more.

In the spirit of more, every product is designed with intention and thoroughly tested to deliver high performance, high sensoriality and high functionality across diverse hair textures and types.Our formulas and routines include skincare-adapted technologies and are supported by clinical proof to target the scalp, cortex and cuticle to support optimal hair health, strength and resilience.

As Founder and Chief Community Officer, Shakira is the heartbeat of isima. Having long struggled to nurture her own demanding waves and curls, she realized that her same frustrations—and desires for more—were shared by millions. So she demanded more—and helped start a movement.

Education, empowerment and development: a focus on these pillars contributes to our greater mission of more. Everything we do comes from the desire to improve the lives we touch, giving back in ways that shine a light on the beautiful diversity of Latin communities and advance opportunities for women and children within them.

isima x Fundación Pies Descalzos: isima is proud to partner with Fundación Pies Descalzos, a nonprofit founded by Shakira that is dedicated to improving education access and quality for children in vulnerable communities across Latin America.

Through this collaboration, we are investing in long-term social impact, supporting infrastructure, resources, and holistic education programs that empower the next generation with knowledge, dignity, and opportunity. Together, we’re turning care into action and lasting change. 

isima x Poderistas: As part of our commitment to cultural empowerment and equity, isima has partnered with Poderistas, a leading platform uplifting Latinas through storytelling, civic engagement, and community building.

Together, we’re supporting programs that amplify Latin voices, celebrate identity, and inspire the next generation to lead with pride and purpose. This partnership reflects our shared mission: to make care–for ourselves and our communities–more visible, more powerful, and more accessible.