A woman with long, wavy, light brown hair wears an orange top and holds an orange bottle of beauty product near her face, smiling slightly in front of a plain white background.

No Drama

Just 2.4x less breakage and 30.8x smoother hair*

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*based on 3rd party study vs. control
*based on 3rd party study vs. control
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LIMITED EDITION GIFT

Score the

Jersey

Our exclusive fútbol jersey is here for a limited time. Get it free with your $120+ isima.com purchase.

*To redeem, add the jersey and $120+ of isima products to cart. Discount automatically applied at checkout. While supplies last.

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*To redeem, add the jersey and $120+ of isima products to cart. Discount automatically applied at checkout. While supplies last.

Four colorful Isima hair care product bottles are arranged diagonally on a white background; red, green, pink, and orange bottles with minimalist labels and rounded shapes.
Online exclusive set

Shakira's Wash

Day Ritual

A science-backed, four-step system for waves and curls — powered by clinically tested formulas and shaped by Shakira.

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Three women pose confidently in colorful outfits: one wears a red top, another wears a pink top with matching pants, and the third wears a strapless purple top with a matching skirt. All have voluminous, curly hair.

Join the Inner Circle

Join the isima Inner Circle and get early access to new launches, special experiences, and more. 

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A red circular badge reads Best of Beauty Award Winner around the edge, with allure The Beauty Expert 2025 in white text at the center.
A circular logo with the text NEWBEAUTY 100 WHATS NEXT IN BEAUTY 2025 in bold, modern font, with the number 100 stylized so that the zeros overlap.
A pink circular badge reads Award Winner 2026 NEWBEAUTY The Beauty Authority with a small bookmark icon below NEWBEAUTY.
A circular black and white logo reads 2026 Beauty Awards by PopSugar around the bold letters PS in the center.
isima was born out of my own personal experience of growing up and never being able to predict good or bad hair days.  Isima is made for the girl that demands more from her hair. Backed by real science, the best formulas and clean ingredients. Made to perform.
- Shakira
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A woman with long, wavy, light brown hair poses with one arm raised behind her head, looking directly at the camera. She has pink lipstick and a neutral expression against a plain white background.