Ignited by Shakira. Developed by Experts. Clinically Proven Haircare. – isima

Find us near you | Encuéntranos cerca de ti

A woman with long, wavy, light brown hair wears an orange top and holds an orange bottle of beauty product near her face, smiling slightly in front of a plain white background.

No Drama

Just 2.4x less breakage and 30.8x smoother hair*

*based on 3rd party study vs. control

*based on 3rd party study vs. control

No Drama Priming Detangler orange bottle

A woman with long, curly hair wears an orange sleeveless top and yellow pants, sitting on the floor against a plain white background, looking confidently at the camera.

New

No Drama

Priming Detangler

A red round container labeled Súperbomba Triple Repair Peptide Mask by Isima, featuring product details and ingredients on the front, against a plain white background.

A woman with wet, wavy hair holds a red container labeled Súperbomba Hair Treatment Mask by isima close to her face. The background is white and her skin glows naturally.

Triple Repair Peptide Mask

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Súperisima Discovery Kit

Our Favorite Chiquísimas™

Four vibrant isima Shakira's Curl Love Ritual bottles—pink, yellow, lavender, and red—stand in a row against a white background. Each uniquely shaped product enhances curl definition for waves and curls.

Shakira's Curl Love Ritual

Wave + Curl Repair, Defined ($138 Value)

A green bottle of Isima Riquisima Hydrating Shampoo with a pump dispenser. The label mentions biomimetic ceramide and Mexican aloe extract, with a capacity of 300 mL.

A smiling woman with wet hair holds a green shampoo bottle labeled “isalma” on her shoulder. She wears a sleeveless, light blue top and has mint green eyeshadow.

Hydrating Shampoo

Set of Is ISIMA skincare products on a white background

Online exclusive set

Shakira's Curl
Love Ritual

A texture-first 4-step routine for waves and curls—powered by science, shaped by Shakira.

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Join the Inner Circle

Join the isima Inner Circle and get early access to new launches, special experiences, and more.

A red circular badge reads Best of Beauty Award Winner around the edge, with allure The Beauty Expert 2025 in white text at the center.

A pink circular badge reads Award Winner 2026 NEWBEAUTY The Beauty Authority with a small bookmark icon below NEWBEAUTY.

isima was born out of my own personal experience of growing up and never being able to predict good or bad hair days. Isima is made for the girl that demands more from her hair. Backed by real science, the best formulas and clean ingredients. Made to perform.

- Shakira

See Shakira's Edit

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