Press

The full routine left my hair feeling clarified and refreshed and, best of all, never greasy or weighed down.

I can confidently say this is one of the few curl creams I’ll actually keep reaching for. I was so impressed with how it delivers on softness, shine, and definition without having to compromise for the usual trade-offs.

It's lightweight enough for looser waves but rich enough to deliver serious moisture.

As I washed, my curls clumped just enough to let me run my fingers through without much tug. I have a lot of thick, unruly hair, so I need a shampoo that won’t make detangling a nightmare—and luckily, this one didn’t!

A good place to start with Isima? Súperbomba—i.e., an intensely moisturizing and reparative mask that makes my hair look and feel as smooth as butter.

A personal standout for me, however, is the brand’s Superbomba Triple Repair Peptide Treatment Mask, which will truly reinvigorate your hair in just a matter of minutes. The buttery, whipped texture melts seamlessly into hair in the shower, and my strands have never felt softer.

isima met my expectations and then some. The before-and-after photo really speaks for itself; after this full routine, my hair was bouncier with more defined curls, and it felt cleaner than usual too. also have to shout out the packaging, which was bright and fun and easy to use.

If you only get one product from this line, make it Súperbomba Triple Repair Peptide Mask. The formula floored cosmetic chemist Marisal Mou, who had previously only seen its star ingredient—nanopeptide-3—used in skin care.

There's also Suavísima, a rinse-out conditioner so hydrating that I've been able to skip the hair masks on busy wash days and still have silky, soft curls.