We take inspiration from the Brazilian Bomba hair ritual, where vitamins like retinol and other nutrients are hand-blended by consumers into their shampoos and conditioners to create their own concoctions. The Bomba hair ritual is aptly named for the “bomb” of strength and growth stimulation it gives to hair.

We've re-interpreted this practice through a modern scientific lens, elevating it with next-generation technologies and high-performance ingredients sourced from the rich biodiversity of Latin America.