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A pink tube labeled “Curls Don’t Lie Curl Perfector” by Isima, featuring a circular matching cap and white text detailing ingredients and hydration benefits for curly hair. This 75 mL (2.5 fl. oz.) light-hold styling cream is specially designed to define and nourish your curls. A woman with wet, curly hair holds a light purple tube of hair product close to her face, looking confidently at the camera against a plain white background.
Curls Don't Lie
Curl Perfector
A red round container labeled Súperbomba Triple Repair Peptide Mask by Isima, featuring product details and ingredients on the front, against a plain white background. A woman with wet, wavy hair holds a red container labeled Súperbomba Hair Treatment Mask by isima close to her face. The background is white and her skin glows naturally.
Súperbomba
Triple Repair Peptide Mask
A green bottle of Isima Riquisima Hydrating Shampoo with a pump dispenser. The label mentions biomimetic ceramide and Mexican aloe extract, with a capacity of 300 mL. A smiling woman with wet hair holds a green shampoo bottle labeled “isalma” on her shoulder. She wears a sleeveless, light blue top and has mint green eyeshadow.
Riquísima
Hydrating Shampoo
A pink bottle of Isima Suavisima Hydrating Conditioner with a rounded, modern design and white text detailing product information on the front. A woman with wet hair and a green sleeveless top holds a pink bottle labeled iam close to her face, looking directly at the camera against a plain white background.
Suavísima
Hydrating Conditioner
A light blue bottle with a pump dispenser labeled Reset Clarifying Shampoo by isima, containing 300 mL. The label highlights Biotech Bisabolol and Soapberry Extract as ingredients. A woman with curly red hair holds a blue bottle of hair product against her neck. She is in profile and wears a purple top, with a white background behind her.
Reset
Clarifying Shampoo
A lavender-colored dropper bottle labeled Iconic Isima contains a scalp serum with Cuora Cubensis, Vitamin B3, and Peruvian Maca Extract, set against a plain white background. A woman with long, wavy brown hair wearing a pink top holds a small, purple bottle of hair treatment close to her face against a plain white background.
Iconic
Densifying Scalp Serum
lifestyle A smiling woman with a large curly afro holds a pink bottle on her palm, tilting her head so her chin touches the bottle. She wears a light yellow top and dangling pearl earrings, shown against a plain white background.
Delicia
Reparative Hair Oil
A yellow bottle of isima All In Restorative Leave-In Conditioner with a pump dispenser, featuring text in English and Spanish and a minimalist design. A woman with curly blonde hair and a pink top holds a bright yellow bottle labeled Isima All In next to her face, looking directly at the camera against a white background.
All In
Restorative Leave-In Conditioner
lifestyle Three women pose together against a white background. One wears a red top and jeans, another wears a pink outfit, and the third wears a purple crop top and skirt. They have curly hair and confident expressions.
Súperisima Discovery Kit
Our Favorite Chiquísimas™
Three colorful isima Detox + Densify Trio hair care products ($112 value)—the small purple Iconic bottle, large light blue Reset pump, and wide red Súperbomba jar—are arranged on a white background.
Detox + Densify Trio
A 3-Step Hair Ritual ($112 Value)
Four colorful isima hair care products from Shakira's Wash Day Ritual—green, pink, and yellow bottles alongside a red tub—are arranged on a white background. Each container features a pump or lid and the product name printed on the front. Specially formulated for waves and curls, they nourish and care for textured hair.
Shakira's Wash Day Ritual
Everything for Wash Day ($134 Value)
A woman with long, wavy brown hair wearing a pink top holds a small, purple bottle of hair treatment close to her face against a plain white background.
Iconic Scalp System
90-Day Scalp Serum System
An orange bottle of Isima No Drama Priming Detangler and Curl Refresher with white text and a matching cap sits against a light gray background. It easily detangles hair, refreshes curls, and provides heat protection. A woman with long, curly hair wears an orange sleeveless top and yellow pants, sitting on the floor against a plain white background, looking confidently at the camera.
New
No Drama
Priming Detangler and Curl Refresher
Woman wearing a white strapless top with a zipper in front on a pink background

The curls you've

always wanted.

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