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A woman with long, wavy hair wearing a light blue spaghetti strap top looks to the side. She has wireless earbuds in her ears and stands against a white background.
A woman with long, wavy hair wears a light blue satin camisole and large, round earrings, looking to the side against a white background. Her hair appears to be gently blowing in the wind.
Our Inspiration: Bomba Rituals
A close-up of a red container labeled “Súperbomba Triple Repair Peptide Mask” by isima, with parts of a pink and a green container visible in the foreground and background.

We take inspiration from the Brazilian Bomba hair ritual, where vitamins like retinol and other nutrients are hand-blended by consumers into their shampoos and conditioners to create their own concoctions. The Bomba hair ritual is aptly named for the “bomb” of strength and growth stimulation it gives to hair.

A person with long, wet, wavy hair is using a wide-tooth white comb to detangle their hair. The background is plain white, and the person is shown in profile, facing left.

We've re-interpreted this practice through a modern scientific lens, elevating it with next-generation technologies and high-performance ingredients sourced from the rich biodiversity of Latin America.