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Product knowledge · Video + guide · 25 min

Know the Line

Every product, every hero ingredient, who it's for.

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Products in this class

A light blue bottle with a pump dispenser labeled Reset Clarifying Shampoo by isima, containing 300 mL. The label highlights Biotech Bisabolol and Soapberry Extract as ingredients. A woman with curly red hair holds a blue bottle of hair product against her neck. She is in profile and wears a purple top, with a white background behind her.
Reset
Clarifying Shampoo
A red round container labeled Súperbomba Triple Repair Peptide Mask by Isima, featuring product details and ingredients on the front, against a plain white background. A woman with wet, wavy hair holds a red container labeled Súperbomba Hair Treatment Mask by isima close to her face. The background is white and her skin glows naturally.
Súperbomba
Triple Repair Peptide Mask
A yellow bottle of isima All In Restorative Leave-In Conditioner with a pump dispenser, featuring text in English and Spanish and a minimalist design. A woman with curly blonde hair and a pink top holds a bright yellow bottle labeled Isima All In next to her face, looking directly at the camera against a white background.
All In
Restorative Leave-In Conditioner
A lavender-colored dropper bottle labeled Iconic Isima contains a scalp serum with Cuora Cubensis, Vitamin B3, and Peruvian Maca Extract, set against a plain white background. A woman with long, wavy brown hair wearing a pink top holds a small, purple bottle of hair treatment close to her face against a plain white background.
Iconic
Densifying Scalp Serum