For the hands behind the hair

For the hands

behind the hair

Ignited by Shakira. Developed by Experts. Built for Pros.

The isima PRO Program

The isima PRO Program

isima PRO Academy

Education from the team behind the line.

Pro Pricing

The full catalog on pro terms — 30% off, every order.

Exclusive Kits

Curated kits to stock your backbar and retail shelf.

How to apply

1 Create your account

Or sign in if you already shop with us.

2 Verify your license

Enter your name as it appears on your license, license number and state. Checked with your state board instantly.

Instant for most licenses

3 You're in

Pro pricing, kits and the Academy unlock automatically.

Who's eligible: licensed cosmetologists, barbers and estheticians in the US. Some licenses take 1–2 business days to review. International pros — muy pronto.

A red circular badge reads Best of Beauty Award Winner around the edge, with allure The Beauty Expert 2025 in white text at the center.
A circular logo with the text NEWBEAUTY 100 WHATS NEXT IN BEAUTY 2025 in bold, modern font, with the number 100 stylized so that the zeros overlap.
A pink circular badge reads Award Winner 2026 NEWBEAUTY The Beauty Authority with a small bookmark icon below NEWBEAUTY.
A circular black and white logo reads 2026 Beauty Awards by PopSugar around the bold letters PS in the center.

FAQs

Who can join isima PRO?

Licensed cosmetologists, barbers and estheticians in the US. No salon affiliation or minimum spend required.

How does license verification work?

Your license is checked with your state board the moment you submit. Most are instant; some take 1–2 business days. Use the same email for your account and verification.

How does the 30% discount apply?

Automatically at checkout when you're logged in. No codes. Not combinable with other promos; max 6 units per product.

Does it cost anything?

No. An active license is the only requirement.

Your work deserves PRO perks

Your work deserves

PRO perks

Unlock 30% off, exclusive education and more with isima PRO.